At Wholesome Psychology, we offer Rational Emotive Therapy (RET) to help individuals in Edmonton and St. Albert understand and transform harmful thinking patterns. This evidence-based approach supports emotional resilience and long-term healing. Grounded in warmth, compassion, and collaboration, our therapists guide clients toward personal growth by challenging irrational beliefs and building healthier thought processes.

What is Rational Emotive Therapy?

Developed by Dr. Albert Ellis in the 1950s, Rational Emotive Therapy is one of the original forms of cognitive-behavioural therapy. RET is based on the idea that our emotional and behavioural responses are largely influenced by our beliefs about events—not the events themselves. In other words, it’s not what happens to us, but how we interpret what happens, that impacts our mental well-being.

RET helps clients identify irrational beliefs—often learned in childhood—that can lead to anxiety, depression, anger, and other emotional difficulties. Once identified, these beliefs are challenged and replaced with healthier, more constructive ways of thinking.

RET and the ABC Model

One of the most powerful tools in RET is the ABC model, which breaks down emotional reactions into three components:

• A – Activating Event: A situation or experience that triggers a response, such as a disagreement with a partner or receiving criticism at work.
• B – Beliefs: The thoughts and assumptions we hold about the event. These can be rational (flexible, realistic) or irrational (rigid, extreme).
• C – Consequences: The emotional and behavioural outcomes that result from our beliefs, not the event itself.

By working through this model with a therapist, clients learn how to disrupt irrational thinking patterns and develop emotional resilience in the face of challenges.

Who Can Benefit from RET?

Rational Emotive Therapy can be a supportive and transformative experience for individuals experiencing:

• Generalized Anxiety
• Depression
• Low self-worth or chronic guilt
• Anger issues
• Stress related to work or relationships
• Negative self-talk or perfectionism
• Personality disorders

RET can also be an excellent fit for clients seeking individual counselling focused on practical change and insight. Because of its structured nature, it’s often well-suited for those who want to understand the "why" behind their emotions and behaviours.

RET Techniques Used by Our Edmonton and St. Albert Therapists

Our therapists at Wholesome Psychology incorporate several techniques during RET sessions, including:

• Disputation: Actively challenging irrational beliefs by examining their validity and usefulness.
• Cognitive restructuring: Replacing harmful thoughts with more balanced, empowering perspectives.
• Emotive techniques: Using role-playing, imagery, and humor to explore emotional reactions and create distance from negative thoughts.
• Behavioural tasks: Encouraging real-world practice through homework that reinforces new belief systems.

These tools are always tailored to your specific goals, concerns, and strengths. Therapy with us is not about fixing what's "broken"—it's about understanding yourself more deeply and learning to approach challenges with compassion and clarity.

RET at Wholesome Psychology: A Local Approach Rooted in Care

We understand that finding the right therapist in Edmonton or St. Albert can feel overwhelming. That’s why our approach is always client-centered, trauma-informed, and grounded in empathy. Our team members are deeply committed to building a trusting therapeutic relationship with each person we serve.

Whether you are starting therapy for the first time or revisiting your personal growth journey, RET can offer a structured yet compassionate way forward. We believe that therapy should be both practical and hopeful—equipping you with tools that last long after the session ends.

If RET aligns with your needs but you’re unsure where to begin, you can explore our team of professionals by visiting our therapists page. You’ll find detailed bios that reflect each therapist’s unique approach and areas of expertise, helping you choose someone who feels like the right fit.

In-Person and Online Therapy Options

We provide both in-person sessions at our Edmonton and St. Albert offices and secure virtual counselling options for added flexibility. Regardless of how you attend your sessions, you can expect the same level of care, warmth, and professionalism.

RET can be offered as a standalone approach or integrated into a broader therapy plan. If you're already exploring other methods like Cognitive Behavioural Therapy (CBT) or Acceptance and Commitment Therapy (ACT), our team will work with you to customize your experience.

What to Expect from RET Sessions

During your first few sessions, your therapist will help you explore the beliefs and thought patterns that contribute to distress. These discussions often bring up emotions that may be difficult to face—but you will not face them alone. With empathy and expertise, your therapist will guide you through a process of discovery, growth, and transformation.

Over time, you’ll learn to identify irrational beliefs as they arise, challenge them effectively, and build habits that support mental wellness. The goal of RET is not perfection but progress—a lifelong practice of self-awareness and self-acceptance.

Start Your Journey With 50% Off Your First Session

We want therapy to feel accessible, especially in those early moments of uncertainty. That’s why we offer 50% off your first session, making it easier for you to meet with a therapist and determine whether RET is the right path for you.

Whether you're navigating anxiety, facing burnout, or simply want to understand yourself more deeply, Rational Emotive Therapy can offer the clarity and empowerment you need. Contact us today to learn more or book your first appointment. We’re here to support you—just as you are.