As Part of Our Client-First Approach, Enjoy 50% Off Your First Session to Find the Right Fit

Emotionally Focused Therapy

Learn how EFT can help you build deeper emotional connections, resolve conflicts, and foster healthier relationships

Emotionally Focused Therapy in Edmonton & St. Albert

Canadian flag
Alberta, CA
Date: June 28, 2026

Emotionally Focused Therapy, often shortened to EFT, is a relationship-focused way of working through conflict, distance, and the feelings that sit underneath them. Care provided by clinicians regulated through their respective professional bodies, including the College of Alberta Psychologists (CAP) for psychologists, the Canadian Counselling and Psychological Association (CCPA) for Certified Canadian Counsellors, and the Alberta College of Social Workers (ACSW) for social workers. Available in person in Edmonton and St. Albert, and virtually across Alberta. Collaborative, client-centred counselling with attention to therapist-client fit.

Book a Session | Match with a Therapist

You Might Be Wondering Whether Emotionally Focused Therapy Is Right for You

You may not be sure whether what you are going through really counts as a reason to reach out. Maybe the arguments are not constant, or maybe nothing dramatic has happened, and a part of you wonders whether you are making too much of something that other people seem to manage on their own.

You might recognise some of these patterns in your own days. The same disagreement keeps circling back without ever resolving. A quiet distance has settled in, even though no one did anything obviously wrong. Conversations that should feel close start to feel careful, or tense, or not worth starting.

These responses make sense. When connection feels uncertain, people tend to protect themselves, and over time those small protective moves can harden into patterns that neither person chose. That does not mean something is broken in you or in your relationship.

You may wish to read on and see what this kind of support actually looks like, and whether it feels relevant to what you are carrying right now.

Who This Service May Help

EFT-informed counselling may be a reasonable fit if you are:

  • noticing the same conflict repeat without a sense of resolution
  • feeling emotionally distant from a partner or someone close to you
  • struggling to express what you need without it turning into an argument
  • adjusting to a major change that has affected closeness or trust
  • wanting a structured space to understand the patterns in your relationships

This service may not be the right fit in some situations:

  • If you are in immediate danger or crisis, please use the crisis resources below rather than waiting for an appointment.
  • If you need a formal evaluation, a custody assessment, or a report for court or legal purposes, those needs fall outside this therapy service. Psychological assessments are a separate service.
  • If you are looking for a guaranteed outcome, therapy does not work that way, and this page explains why further down.

If You Need Help Right Now

This page is for information, and the clinic is not a crisis service. If you or someone else is in danger, please reach one of these instead:

  • 911 for immediate danger or a medical emergency
  • Alberta Mental Health Help Line: 1-877-303-2642 (24/7)
  • 988 Suicide Crisis Helpline: call or text 988 (24/7)
  • Crisis Text Line: text HOME to 741741

Wholesome Psychology is not an emergency or crisis service.

What Emotionally Focused Therapy Is

Emotionally Focused Therapy is a counselling approach often used in relationship-focused work. The aim is to help people notice the cycles that play out between them, understand the emotions underneath those cycles, and find ways of responding that feel clearer and more connected. It can be used on its own or alongside other approaches, depending on what you bring to counselling.

It helps to be clear about what this service is not. Therapy here is not a legal service, an investigative process, or a crisis intervention. It is not a psychological assessment, and the title of this page does not include assessment for that reason. Psychological assessments are offered separately. EFT-informed counselling also does not diagnose conditions.

The pace is set by you, not by the therapist. You decide how much to share and when. What you discuss in sessions is treated as confidential, within limits set out by law and professional ethics, and the confidentiality section below explains those limits in detail.

Signs of Relationship Strain You May Recognise

People often arrive at counselling not because of one clear problem, but because of a build-up of smaller experiences. You may recognise some of the following:

  • the same argument returning in different forms, never quite settled
  • a sense of walking on eggshells before certain conversations
  • feeling unheard, or feeling that you are not really hearing the other person
  • pulling away to avoid conflict, then feeling more alone for it
  • reactions that escalate faster than the situation seems to call for
  • a quiet loss of warmth, closeness, or everyday ease
  • carrying tension in your body before or after difficult exchanges
  • doubting whether the connection can feel different than it does now

Experiences like these are common reactions to relationship strain, not signs that something is permanently wrong. Patterns that built up over time can also shift over time, and structured support can help you understand them more clearly.

How Counselling Works Here

  • Find your therapist. You can use the Match with a Therapist tool, browse the Our Therapists page, or call the admin team at 780-904-4880 for guidance.
  • Book your first session. The first session typically covers confidentiality and consent, a conversation about what brings you in, and an early discussion of your goals.
  • Build your plan together. You and your therapist shape a plan collaboratively. Whether EFT-informed work fits your situation is something you decide together, and a different focus can be chosen if it suits you better.
  • Continue with ongoing sessions. Follow-up sessions are typically weekly or bi-weekly and adjusted as needed. Sessions are 50 minutes.
  • Review progress together. Your therapist checks in on how things are going, and the plan can change as your needs change.

There is no fixed number of sessions. The work is collaborative, and your voice matters at every stage. You can read more on the Getting Started with Therapy page.

Evidence and Approach

Before describing the approach, one piece of context helps. Relationship distress can affect a person's wellbeing, and seeking professional support for it is a recognised and reasonable step (Canadian Psychological Association [CPA], 2021; Public Health Agency of Canada [PHAC], 2020). The note below describes what the available research does and does not show for EFT specifically.

Emotionally Focused Therapy (EFT)

What it helps with: EFT-informed counselling may help people explore recurring conflict patterns, communication strain, and emotional disconnection in close relationships.

Evidence summary: Some published research has examined EFT in couples contexts. One study of infertile couples experiencing marital conflict reported improvements in marital adjustment and quality of life following EFT (Najafi et al., 2015). The evidence available for this page is limited, so broader effectiveness across all couples, all relationship concerns, or individual therapy cannot be claimed from it.

Limitations: This study focused on a specific population and a specific concern, and a single study does not establish how well EFT works in other situations. Larger and more varied research would be needed before stronger claims could be made.

What Results to Expect

Change in relationships and emotional patterns is rarely a straight line. Some people find relief from just 2 to 3 sessions, while others find that longer-standing patterns take more time to shift. Outcomes vary from person to person.

Several things influence how counselling unfolds, including the nature of the concerns you bring, your current circumstances, and how well the therapeutic relationship fits. Therapeutic fit genuinely matters, and changing therapist or approach is always an option if something is not working for you.

No therapy can guarantee an outcome, and this page does not promise reconnection, repair, or any specific result. What counselling offers is a structured, confidential space to understand your patterns and consider your options with a qualified professional.

Confidentiality and Privacy

What you share in counselling is treated as confidential. Clinicians work within the standards and codes of their respective professional bodies, including the College of Alberta Psychologists (CAP) for psychologists, the Canadian Counselling and Psychological Association (CCPA) for Certified Canadian Counsellors, and the Alberta College of Social Workers (ACSW) for social workers, and within Alberta privacy legislation, including the Health Information Act (HIA) and the Personal Information Protection Act (PIPA) (College of Alberta Psychologists [CAP], 2023; CPA, 2017).

Confidentiality has a small number of legal limits. A clinician may need to act, or disclose information, in these situations:

  • when there is a risk of serious harm to you or to someone else
  • when there is suspected abuse or neglect of a child, which Alberta law requires be reported
  • when a court orders disclosure

Your clinician will explain these limits clearly during the first session. You are welcome to ask questions about privacy before you share anything personal.

Fees and Logistics

Session Length and Format

Sessions are 50 minutes. You can meet your therapist in person at our Edmonton or St. Albert locations, or virtually from anywhere in Alberta.

Fee Tiers

  • Specialists: $255 per session.
  • Registered Psychologists: $235 per session. This aligns with the Psychologists' Association of Alberta (PAA) recommended benchmark of $235 per 50-minute session as of January 1, 2025.
  • Certified Canadian Counsellors (CCCs): $185 per session.
  • Mental Health Therapists: $125 per session.
  • Student Therapists: $40 per session.

Payment and Insurance

  • Payment is collected at the end of each session.
  • Accepted methods: credit card, debit, cash.
  • A credit card is requested to secure your first appointment. Alternatives are available on request.
  • Receipts are provided. Reimbursement depends on your insurance plan.
  • Direct billing is available for many providers. Our admin team can confirm what applies to you.
  • A sliding scale may be available in some cases.

Cancellation Policy

We ask for 24 hours notice to cancel or reschedule. Late cancellations or missed appointments incur a fee.

Locations

Hours: Monday to Friday 8 AM to 9 PM, Saturday and Sunday 9 AM to 5 PM. Virtual counselling is available across Alberta.

Phone: 780-904-4880. Email: info@wholesomepsychology.ca.

Frequently Asked Questions

Do I have to describe everything in detail?

No. You set the pace, and you decide how much to share and when. Much of EFT-informed work focuses on the patterns happening between people in the present, so you do not have to walk through a detailed account of everything before the work can be useful.

Is what I share kept private?

Yes, within the legal limits described in the confidentiality section above. Those limits cover risk of serious harm, suspected abuse or neglect of a child, and court orders. Your therapist will explain them in the first session, and you can ask questions before sharing anything personal.

How many sessions will I need?

There is no fixed answer. Some people benefit from shorter-term work, while others prefer longer-term support, and progress is reviewed together along the way. Your therapist can talk through what might suit your goals and circumstances.

What if the therapist is not the right fit?

Fit matters, and it is common to want a different match. The admin team can help you find another clinician at any point. New clients may access their first session at 50% off to help find the right therapeutic fit.

Can I access counselling online?

Yes. Virtual sessions are available across Alberta, and the same confidentiality standards apply to online sessions as to in-person ones.

Is EFT only for couples?

Not necessarily. EFT is most often associated with relationship-focused counselling, especially for couples, but whether it fits depends on your goals, your situation, and the clinician's scope. A therapist can help you decide whether EFT-informed work suits what you are bringing to counselling. You may also want to explore Couples Counselling or Marriage and Relationship Concerns.

What is the difference between a psychologist and a counsellor?

Both can provide counselling, and they differ in training, credential type, and regulatory body. At this clinic, psychologists are registered with the College of Alberta Psychologists, Certified Canadian Counsellors are regulated by the Canadian Counselling and Psychological Association, and Registered Social Workers are regulated by the Alberta College of Social Workers. Other clinicians may hold credentials such as Mental Health Therapist. Fees differ by tier, and the admin team or the Match tool can help you choose.

Can this page tell me whether EFT will work for my relationship?

No. This page is general information only. The research available for it is limited and population-specific, so it avoids individual predictions and broad effectiveness claims. Whether EFT fits your situation is something you would explore with a clinician.

Meet Your Clinicians

Care at Wholesome Psychology is provided by a range of clinicians, including Registered Psychologists, Registered Provisional Psychologists, Registered Social Workers, Certified Canadian Counsellors, Mental Health Therapists, and Student Therapists. Psychologists are registered with the College of Alberta Psychologists, Certified Canadian Counsellors are regulated by the Canadian Counselling and Psychological Association, and Registered Social Workers are regulated by the Alberta College of Social Workers. Registered Provisional Psychologists practise under the supervision of a senior registered psychologist.

Many clinicians have training in relationship-focused and EFT-informed counselling, along with related areas. Availability varies, so the intake process is the best way to confirm fit and scheduling. You can view individual profiles on the Our Therapists page, use the Match with a Therapist tool, or call the admin team at 780-904-4880 for guidance.

Starting the Conversation

If you would like to take a next step, you can:

You may also find it helpful to look at related supports, including Communication and Negotiation, Gottman Couples Therapy, and Family Systems Therapy.

New clients may access their first session at 50% off to help find the right therapeutic fit.

Starting the conversation is enough.

References

  • Najafi, M., Soleimani, A. A., Ahmadi, K., Javidi, N., & Hoseini Kamkar, E. (2015). The effectiveness of emotionally focused therapy on enhancing marital adjustment and quality of life among infertile couples with marital conflicts. International Journal of Fertility & Sterility, 9(2), 238. https://doi.org/10.22074/ijfs.2015.4245
  • Canadian Psychological Association. (2021). Psychology works fact sheet: Relationship distress. https://cpa.ca/
  • Public Health Agency of Canada. (2020). About mental health. Government of Canada. https://www.canada.ca/en/public-health/services/about-mental-health.html
  • College of Alberta Psychologists. (2023). Standards of practice. https://www.cap.ab.ca/
  • Canadian Psychological Association. (2017). Canadian code of ethics for psychologists (4th ed.). https://cpa.ca/

Schedule Your  First Session For 50% Off

To find the right therapeutic fit
Need Support? Book Online Anytime! At Wholesome, we offer personalized counseling for children, youth, adults, couples, and families.

Our dedicated therapists are here to provide you with a safe and tailored therapeutic experience.
Book Now

Our Therapists

Meet Our Therapists: Discover the right fit for your journey. At Wholesome, we believe that the therapeutic relationship is key to your healing.
Explore our team of compassionate and experienced therapists, each bringing unique skills and specialties to support your specific needs. Click below to learn more about our team and find the right match for you.
Show Therapists
homeheartflaggraduation-hatlicensebookuserusersshirttagphone-handsetbubbleheart-pulseleafbriefcasemagnifiercrossmenuquestion-circle