Practical, collaborative support for parents and caregivers who want to think through what is happening at home and decide what to try next. Registered Psychologists regulated by the College of Alberta Psychologists (CAP). Team also includes Registered Provisional Psychologists, Registered Social Workers regulated by the Alberta College of Social Workers (ACSW), Canadian Certified Counsellors certified by the Canadian Counselling and Psychotherapy Association (CCPA), Mental Health Therapists, and supervised Student Therapists. In person 50-minute sessions in Edmonton and St. Albert, or virtual across Alberta.
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You may be wondering whether what is happening at home is really enough to bring to a professional. Nothing may be in crisis. You might simply have started to doubt yourself, or you may worry that asking for help means admitting you have been getting it wrong.
Maybe the same argument plays out every night at bedtime, or every time screens go off. You hear yourself saying things you promised you never would. Or you and a co-parent keep pulling in different directions, and the tension follows you through the rest of the day.
These reactions make sense. Parenting asks a lot, often while you are also managing work, money, health, or changes in the family. Feeling stretched or unsure is a common response to those demands, not a sign that something is wrong with you or your child. The Canadian Psychological Association describes parenting as something that takes practice and openness to learning, and notes that all parents need support from time to time (Canadian Psychological Association [CPA], 2025).
It can also be hard to know which advice to trust. The CPA points out that conflicting parenting messages on social media can wear down a parent's confidence (CPA, 2025). If you are trying to work out whether talking things through with someone could help, this page may be a useful place to start. It explains what parent coaching at Wholesome Psychology involves, what it does not cover, and how sessions work.
Parent coaching may be a good fit if you:
Parent coaching may not be the right fit if:
Parent coaching is planned, scheduled support. It cannot respond to emergencies. If you or a child need help right away, these services are available:
Wholesome Psychology is not an emergency or crisis service.
Parent coaching is a collaborative, parent-focused service. You and your clinician talk through parenting questions, family routines, communication, boundaries, and transitions. Together, you look for practical next steps that fit your family's values and circumstances. The focus stays on what you want to understand or approach differently.
Concerns about the relationship between a caregiver and a child are recognized as a reason people seek support from health services (World Health Organization [WHO], 2026). Naming that concern is not a label. Coaching does not diagnose a parent or a child, and it does not try to decide who is to blame or what is causing a child's behaviour.
Parent coaching is not:
You set the pace. You decide what to bring to each session and how much to share. Your clinician will explain confidentiality and its limits at your first appointment, and the confidentiality section below gives more detail.
Each clinician works within the scope of their registration and training. If a concern falls outside what parent coaching can offer, your clinician will tell you and talk through other options. These might include counselling for your child, family issues counselling, broader parenting support, or a referral elsewhere.
There is no checklist you have to meet before reaching out. Some parents notice patterns like these:
These experiences are common responses to the demands of raising children, especially during stressful stretches. They do not mean you are a bad parent or that something is permanently wrong in your family. Structured, practical support may help you step back, see patterns more clearly, and choose what you want to try.
There is no fixed number of sessions. Your observations matter at every stage, and your sense of what is useful shapes the plan. A parent can attend alone. Involving a co-parent, another caregiver, or your child can be discussed when it seems helpful, and only with appropriate consent.
For an overview of what to expect before your first visit, see Getting Started with Therapy.
The research reviewed for this page is limited, so the summaries below are cautious. They describe what parent-focused approaches generally involve, not what any one family can expect. Your clinician may draw on more than one, depending on your goals.
What it helps with: Parents who want a non-judgmental place to share questions and build on skills they already have.
Evidence summary: The Nobody's Perfect program describes a learner-centred, strengths-based approach in which parents help choose the topics and talk through real-life parenting experiences (Public Health Agency of Canada [PHAC], 2023). The Canadian Mental Health Association's British Columbia Division also runs a parent-focused coaching program, reflecting the role of accessible, skills-oriented parent support in Canada (Canadian Mental Health Association, British Columbia Division [CMHA BC], n.d.).
Limitations: These sources describe community programs, often for groups or for parents of young children, not this clinic's service. The material reviewed does not support specific outcome claims.
What it helps with: Everyday behaviour challenges and the patterns of interaction that build up around them.
Evidence summary: The CPA describes evidence-based parent support as teaching parents to notice behaviour they want to encourage, set clear routines, help children name feelings, and respond calmly to challenging behaviour (CPA, 2025). For children aged 3 to 11 whose behaviour difficulties have been identified through assessment, clinical guidance recommends structured parent training programs using modelling, rehearsal, and feedback (National Institute for Health and Care Excellence [NICE], 2017).
Limitations: This UK guidance notes little evidence for these programs with children aged 12 and older (NICE, 2017). Coaching here is not a formal parent training program and does not include assessment.
What it helps with: The stress, worry, low mood, or relationship strain that parents can carry alongside the work of parenting.
Evidence summary: The CPA notes that financial strain, work stress, separation, and illness can add to parenting challenges, and that parents facing their own struggles may need help with those as well as parenting support (CPA, 2025). The same fact sheet describes parent support as something that can be offered to individuals, couples, or groups, in person or online (CPA, 2025).
Limitations: This source is a public education fact sheet, not a systematic review. When a parent's own mental health is the main concern, individual counselling may fit better than coaching.
Change in family life is rarely a straight line. Something that helps one week may need adjusting the next. Setbacks during busy or stressful periods are common and do not mean the work has failed.
Some parents notice shifts within a few months. Others find longer-term support more useful, especially when several things are changing at once. Some come with one focused question, while others want ongoing support through a longer stretch of family life.
Several things can influence how coaching goes:
No form of coaching or therapy can guarantee a particular result, including changes in a child's behaviour. Outcomes vary from family to family. If the fit or the approach does not feel right, you can raise it with your clinician or the admin team. Changing clinician or approach is always an option.
What you share in parent coaching is confidential, within some legal limits. Psychologists at Wholesome Psychology are regulated by the College of Alberta Psychologists (CAP) and follow the Canadian Code of Ethics for Psychologists published by the Canadian Psychological Association (CPA). Other clinicians follow the standards of their own regulatory or certifying bodies.
Two Alberta privacy laws are relevant. The Personal Information Protection Act (PIPA) generally governs how private clinics in Alberta collect, use, disclose, and keep personal information, and it centres on consent. The Health Information Act (HIA) governs health information held by health custodians, such as Alberta Health Services, and applies to clinicians who work for or on behalf of a custodian. Your clinician can explain which rules apply to your records.
There are a few situations where a clinician may need to share information without your consent:
Privacy can feel more complicated when more than one family member is involved. Before a co-parent, another caregiver, or a child joins a session, your clinician will explain what will be shared, with whom, and what stays private. Any sharing of information is based on consent and clear expectations.
Your clinician will explain these limits in your first session. You are welcome to ask questions about privacy, including how records are stored and who can see them, before you share anything personal.
Sessions are 50 minutes. You can meet your therapist in person at our Edmonton or St. Albert locations, or virtually from anywhere in Alberta.
We ask for 24 hours notice to cancel or reschedule. Late cancellations or missed appointments incur a fee.
Hours: Monday to Friday 8 AM to 9 PM, Saturday and Sunday 9 AM to 5 PM. Virtual counselling is available across Alberta.
Phone: 780-904-4880. Email: info@wholesomepsychology.ca.
No. You decide what to share and when. You can start with what is happening now, such as one hard part of the day, rather than going back through every past conflict. Your clinician may ask questions to understand the context, and you can always say you would rather not go into something yet.
Yes, within legal limits. A clinician may need to share information if there is a risk of serious harm, a suspicion that a child is being abused or neglected, or a court order. Alberta's Personal Information Protection Act (PIPA) and, in some settings, the Health Information Act (HIA) govern how your information is handled. The confidentiality section above explains this in more detail.
There is no set number. It depends on your goals, what is going on in your family, and how things change over time. Some parents want a few sessions focused on one question, and others prefer ongoing support. Your clinician will review progress with you regularly, and together you can decide whether to continue, pause, or change focus.
Fit matters, and it is reasonable to want a clinician whose style feels comfortable for you. If it does not feel right, you can tell your clinician or contact the admin team, who can help you look at other available clinicians. New clients may access their first session at 50% off to help find the right therapeutic fit.
Yes. Virtual sessions are available anywhere in Alberta, and the same confidentiality standards apply. Online sessions can make it easier to fit coaching around work and childcare. It helps to find a private spot where you will not be overheard. You can learn more about online counselling.
No. A parent or caregiver can attend on their own. If involving another caregiver might be useful, you can talk about it with your clinician. Whether anyone else joins depends on your family's circumstances, everyone's consent, and the goals of the work.
That depends on the purpose of the sessions and what is appropriate for your family. Your clinician can talk through options, including parent-only sessions, family sessions, or separate counselling for your child. Before anyone joins, your clinician will explain how privacy works for each person.
The two overlap. Both are collaborative and reflective, but parent coaching keeps the focus on parenting goals, family interactions, and practical next steps. It does not diagnose or treat a condition. If another service seems like a better fit, your clinician will talk with you about it.
The team at Wholesome Psychology includes Registered Psychologists, Registered Provisional Psychologists, Registered Social Workers, Canadian Certified Counsellors, Mental Health Therapists, and Student Therapists. All psychologists are registered with the College of Alberta Psychologists. Registered Provisional Psychologists practise under the supervision of a senior registered psychologist.
Registered Social Workers are regulated by the Alberta College of Social Workers (ACSW). Student Therapists are master's-level practicum students who see clients under supervision.
Clinicians bring different training backgrounds and areas of focus. Each profile on the Our Therapists page describes the clinician's experience, so you can look for someone who works with parents, families, or children. The Match with a Therapist tool can help narrow the options, and the admin team at 780-904-4880 can answer questions about fit and availability.
Parent coaching centres on the adults in a child's life. Sometimes a child or teen would also benefit from support of their own. Wholesome Psychology offers counselling for children and youth and support for teens.
Clinicians who work with younger clients use age-appropriate approaches. For younger children, this can include play-based methods. Clinicians also work with parents and caregivers to support the child's environment at home, while explaining how privacy works for a young person at their age.
If you would like to learn more about parent coaching in Edmonton or St. Albert, you can take the next step in whatever way feels manageable:
Starting the conversation is enough.
New clients may access their first session at 50% off to help find the right therapeutic fit.